![]() They only looked at it as a hardware device, different from what it was and would become over time.Īfter the iPhone event, I spoke with a reporter from ABC News who asked my opinion about the new iPhone. It would be hard to bet against it working again for them, given Apple's track record of success with this approach to disrupting and defining new markets.When the iPhone came out in 2007, most made a similar mistake. This formula for success has worked for Apple so far. Then the software developers will create brilliant apps that take full advantage of this new technology platform and surprise us with applications we could not even dream of today. And the 3D camera will provide a plethora of new ways to capture images and video. It is an exceptional piece of hardware with new features to deliver a more immersive and fundamentally new computing experience. While it is too early to declare that the Vision Pro will be successful, it is destined to follow the same path Apple has used to make the Mac, iPod, iPhone and iPad a big success. And the iPhone launched the smartphone industry. Even the top-line iPhones are well over $1500 today. Yet these products were instrumental in helping to grow the PC industry. ![]() People also forget that when the Apple II came out, its baseline price was $1298 ( Inflationary adjusted price for 2022 would be $6268.) And the Mac launched at a price point close to $3000. Like the Mac and the iPhone, it has its own OS, and Apple will soon release a dedicated developer kit for this new spatial computing headset.Īnd just like they did with the Mac and iPhone, it will also map a similar path where software developers will create apps we have yet to even consider. Now Apple has introduced another computing platform based on the Vision Pro hardware. It also launched the GIG economy by making ride-sharing possible and a host of new ways to use smartphones beyond what was available before the iPhone launch. I knew that Apple saw it as a platform where their brilliant software developers could create new and exciting applications that we could not have dreamed about then. That is why I did not see the iPhone as just another smartphone. The Mac created a platform for the geniuses in software to write new applications, which helped Apple influence the overall market to go beyond text-based operating systems to graphical interfaces. Interestingly, by 1989, Apple put a CD Rom in a Mac, and again it birthed multimedia computing. This software alone helped create a whole new industry around personal publishing, and as they say, the rest is history. Indeed the Mac birthed desktop publishing thanks to a product called PageMaker from Aldus. ![]() However, the Mac not only introduced the masses to a new GUI interface but also became a canvas for software developers to create new programs that could never have been created on a Windows DOS platform. It, too, was dissed by many during its launch in 1984. I based this analysis on Apple's success with the Mac. It was a platform for Apple to build on to give customers new experiences with a handheld device. I told him that the iPhone was more than a smartphone. ![]() ![]() When the iPhone came out in 2007, most made a similar mistake. ![]()
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